We all know the fact that mobile searches are day by day becoming too important. Thus optimizing site for mobile devices is crucial. Read on this blog post of mine to understand the mobile optimization approaches for your website.
A few months back I emphasized on the need of developing a mobile friendly website. I wrote a blog on be ready to face Google Penalty for non-mobile-friendly websites. It is the same time when I did analyzed that Google is displaying mobile friendly symbols for both of my main blogs I News India and Tech Acid.
Mobile Optimization Approaches
Frankly, being a site owner, or a blog owner, you cannot ignore the power of mobile devices. You cannot underestimate that no one is going to search in mobile phones.
Mobile devices are indeed one of the most commonly used devices for search purposes. It is assumed that 2015 will be the year of mobile searches and it will definitely get over of the searches made on pc.
Being said the above things, I guess optimization of your website or blog for mobile devices is a necessity these days. But the million dollar question is that how? How can we optimize our websites or blogs for mobile devices?
Here are the answers:
I guess I discussed about it in so many blog posts in past. There is actually a specific reason why I decided to write yet another blog on this topic. I will let you know about this specific reason at the end of the blog.
Let me first tell you about the different approaches which you can do for the Optimization of your website for Mobile devices:
Those who are not aware about what exactly a responsive web design is and what are its benefits might read this blog post of mine on the SEO benefits of responsive web design. Though it is a fact that these days having a responsive web design for mobile optimization is considered as the best approach for the SEO for mobile devices; but it is not the only options available.
To be very frank it is a option in which the fluidity of your website simply increases and your website can mould and change its shape based on the devices from where it is calling off. It is a method in which you won’t needed a separate site for mobile devices or a separate line of HTML and CSS codes for your website.
This is a method which is being liked by search engines especially Google. And this is the reason why webmasters are running behind it. Though I did identified this trend way back and this is the reason why I changed the themes of my blogs to a responsive design by My Theme Shop.
This is yet another reason why I always insist to bloggers whom I meet personally or through my blogs as well that you should go for a responsive design only for your blog.
Another way to do the optimization of your website for mobile devices is known as dynamic serving, and it is the setup in which the server responds with a different set of HTML and CSS but on the same URL. It depends on the devices on which the user is requesting for this page.
So depending on devices from which server is getting a request, they can send different sets of HTML and CSS; thus user will be able to see a different form of your website. The only convenience with this setup is that you need not require a different URL for your website for mobile devices.
But yes, it is not a much popular way for mobile optimization of any website. If you want to know more about dynamic serving then you can also read this Google guideline for dynamic serving.
Other than responsive web design, there is one more popular approach which normally webmasters and many popular websites follow, and it is serving separate sites for separate user requests.
It is like having an all together different website for mobile devices, which can be stored in a sub domain like m.sitename.com or any other domain as well. Depending on the browser server will return the website.
Honestly there are many popular websites which prefers this approach only.
If you see and analyze the things properly you will realize that the approach of separate mobile sites will require two sites to manage simultaneously and will require two separate HTML and CSS codes. On the other hand when you go for serve dynamic approach, the URL will remain the same in this case, though you need to manage two separate set of codes.
But when it comes about responsive design neither you need a separate URL for mobile devices, nor you need a separate set of codes for it.
So managing site becomes easier and thus life too, when you go for responsive web design for your website or blog.
As I said above that I picked up this topic for a specific reason today. Let me tell you about the reason why I discussed these things again. If you have any doubt about how to optimize your website for mobile devices, or mobile optimization of your website then this time Google will provide tutorials about mobile optimization. You can visit this thread by Google Webmaster help to get advice, tips or techniques required for designing your website for mobile devices.
Please do share your opinion about this blog post of mine. Please do share your opinion, feedback about this post in the form of comments below.