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How to Increase Traffic to Your Website?

Do You Want More Traffic to Your Website?

If you own a website and doing some business through it, you won’t mind getting a few extra visitors to your website. Will you?

When it comes to Digital Marketing, or doing business online, traffic is the key to your success. If you run an online business, you would never claim that you have enough traffic to your website. If your website is getting 1 Billion + hits, still you will desire to get a few more. Even if your website is getting visitors less than a hundred in a day, you will surely eye for making it to Thousands a day and then to Millions and then to a few Billion.

But the Million Dollar question is how to get more traffic to your website?

There are many things which you can implement to get more traffic. If you search in Google, you will get many Digital Marketer as well who will tell you many things to do to increase website visitors. Similarly, you can get many ways of doing so, for example, there are thousands of articles on Google that will tell you to do SEO or Search Engine Optimization. But when it comes to SEO, do you know that these days Google considers hundreds of ranking factors to rank your website?

Updated on 12-12-2022: Before going ahead, I would suggest you to check this video of mine on how to get more visitors to your website:

So, my question to you is how can you decide which steps to take to increase the number of visitors to your website?

Are you interested in learning more about it?

If so, then let’s discuss it. In this blog, we are going to discuss how do you get more visitors to your website? Remember, I am not going to discuss how to do SEO to get more visitors to your website, as I have already discussed the same in many blogs in the past. Let us discuss increasing visitors to your website without knowing the basics of SEO or anything about Search Engine Optimization. Though, if you already know what SEO is and how to do a bit of it, it will be an added advantage to you.

How to Increase Traffic to Your Website

How to Increase Traffic to Your Website?

Let us focus on increasing traffic to your website so that you can have more prospects, which in turn can be more sales for you.

Focus on Social Media

How to Increase Traffic to Your Website-Focus on Social Media

No matter if you have a team or not, Social Media is still one of the best places to get more visitors to your website. It really doesn’t matter if you think that your business is not suitable for being promoted to social media. Remember the fact that around 2.95 Billion users were using social media in the year 2019 and it is supposed to increase to more than 3.4 Billion in the year 2023. Imagine if you can really ignore these many prospects?

If you think that your business is not suitable to be promoted on a particular social media platform, then obviously you can think about some other social media platform. Honestly, Facebook, LinkedIn, Instagram, Pinterest, Twitter, etc. are some of the big names of social media platforms through which you can get many visitors to your website. The only thing which you need is a presence on these platforms and to share your content, services, new pieces of stuff, etc. on these platforms.

Many people say that they are already producing great content on their website. Why should we focus on spending time on Social Media to get a few visitors?

I would rather suggest that it is good that you are already producing great content on your website, but how will mass people find it? If you don’t know how to do SEO of your content, then I would suggest you focus on social media so that you can get more visitors through it. Not only that, but it is also a way to connect with your prospects in a quick way.

Read Why Blogging and Social Media is Important for Any Businesses? Also, you can look for 5 Powerful reasons Why Your Business Website Should Have a Blog!

Advertise Your Business

How to Increase Traffic to Your Website - Advertise Your Business

This tip is for those who have a bit of budget to get visitors. You can surely advertise yourself on sites like Google, Bing, Facebook, LinkedIn, etc. You can also target a few niche websites related to your niche to get quality visitors to your website. Remember that like social media, paid channels too have different pros and cons associated with them, and not all channels might be good for your business.

With experience, you can target platforms that can bring quality traffic to your website. Here plays the role of digital marketing consultants like me who can guide you to choose paid channels to promote your website, so that with less investment you can get better outcomes. I still remember the days back in 2008 when the recession was going on and I got an opportunity to work with an immigration company. They were not at all aware of online marketing and from day one I focused on advertising on LinkedIn. That was the time when LinkedIn was having a program namely Direct Ads and I utilized that to revive that immigration company in a big way.

While advertising not many people are aware of the importance of selecting proper keywords to get visitors. The key to the success of search engine marketing or social media marketing (SEM and SMM in common) is the selection of best keywords.

You can also look for some old blog posts of mine on How PPC might Help You in SEO? Also, check the Ultimate Cheat Sheet on Inbound Marketing!

Focus on Guest Blogging

How to Increase Traffic to Your Website - Do Guest Blogging

Even before you say that guest blogging is dead, then let me tell you the fact that No, it is not. Honestly, it is still one of the best ways to get quality visitors to your website. If it is done in a quality way and with precaution, your website will sure to get many quality visitors. Though, if you don’t want to invest time and effort on it, then I would suggest you not focus on it.

You can also read How to Do Guest Blogging to Get the Maximum Benefits! Also, check the blog post on Drawbacks of Guest Blogging and Ultimate Benefits of the Guest Blogging!

Content Marketing

I know you all must be aware of the term, Content is the King. Honestly, it applies to get quality visitors to your website as well. If you can write quality content for your website, be it web pages or a blog, you are sure to get more visitors, though there are a few things that you need to look for when you produce a good piece of content on your website.

First of all, target a few keywords before writing anything, especially if you can target long-tail keywords, it will give you a good boost on search engines. Write content because a real visitor is going to read it and should get benefits from it. One of the best compliments about my blogs which I received from a reader when I met him once was that you accurately provide the solution to all our queries.

Interlinking

The things which are mostly overlooked by many marketers are interlinking their own content from their own website. It is always a great idea to link related links to each and every page of your website.

Commenting on Quality Sites

Posting comments on quality content will give you SEO benefits along with quality visitors as well. It is always a good idea to post the good quality comment (remember Good Content, or Nicely Written Article, etc. are not a good way to write a comment) on other websites having related content to your niche.

Focus on Infographics and Videos

These days’ infographics and videos play a crucial role in getting huge visitors to your website. Interactive infographics and videos are bound to give you a good number of visitors. It is there to build your brand name as well along with gifting your targeted visitors. These visitors can easily be converted into a customer.

Some related posts:

Why Blogging is Required for Your Business?
How to Choose the Right Social Media Platform!
Anybody Can Do Blogging, But Not Guest Blogging – My First Book!
Is Guest Blogging Dead?
Top 10 Benefits of Guest Blogging!

I hope these 7 ways to increase traffic to your website is quite an easy one and you need not know all the details of Search Engine Optimization. Without knowing SEO too you can get a good number of visitors if you apply these technologies. Please do share your opinion about this blog post of mine in the form of a comment below. I will try to respond to your queries through it.

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