As far as the SEO world is concerned, we all are aware that something is going on behind the scenes. Everybody was expecting a new update from Google, and Matt Cutts recently announced that Google has started rolling out the Panda 4.0 updates last night.
From last so many days webmasters were seeing some of the changes in the search results and rankings of their websites. I too noticed the same from last few days, but nothing solid information about any update was coming.
In a recent tweet, Matt Cutts confirmed that Google have released the new version namely 4.0 of their famous Panda Updates. You can check the tweet over here: https://twitter.com/mattcutts/status/468891756982185985
Google Panda 4.0 Updates
You all might be aware that Panda update of Google was something which restricted the site’s ranking which were involved with poor quality of content, either duplicate content, or content with poor value. A few years back there was a trend of people doing copy and paste of any other site owner’s hard work and they use to get some search engine value as well.
With the help of this Panda update Google forced such websites to get out from the search results.
Although it was a bit of silence from last so many days or months, but finally Google broke the ice and came up with this major update.
I am quite sure this Panda 4.0 will definitely kill many websites.
Although as we were discussing from last some time that Google will update a softer and gentler update of Panda which will slightly help those websites which were wrongly affected by earlier versions of Panda, hence this Panda 4.0 update seems like that only.
As illustrated by Search Engine Land, this Panda 4.0 update will be a bit gentler for some websites.
First introduced in the year 2011 on February 24, it was one of the finest updates by Google, although I won’t feel ashamed that some of my poor quality blogs also got affected because of it.
Although when it was updated for the first time, it was meant only for English websites from US only.
Its last known update was made on around the mid of March in 2013, though it was not confirmed by Google.
It seems like that small businesses will emerge out as a winner because of it, although since nothing specific has been noticed so far, so we are unable to predict anything for the moment.
I myself have seen some of the improvements in the ranking of few of my websites. Those were the sites which were affected by Panda in the past. It might bring some good result for those types of small business websites.
Although more details about the Panda 4.0 update is still waiting, but yes it is something which we all will look forward to hear from Google. As per Google it will affect the websites of different languages and up to different degrees.
Let’s hope for the best in coming days.