Why Blogging and Social Media is Important for Any Businesses?

Blogging and social media are two of the most important marketing tools for any online businesses. Read on this blog post of mine on why blogging and social media is important for any businesses.

Being an owner of a business, you might ask why blogging and why to participate in social media? One of the serious concerns why your business also needs a presence on social media is because all your competitors are active there and they are interacting with their customers through social media.

One of the quick tool through which anyone can connect to any businesses these days is obviously social media. Blogs are also a part of the social media and it is one of the finest tool through which any organization can stay in touch with their customers.

Why Blogging and Social Media is Important for Any Businesses?

So the biggest question is that why blogging and social media is important for any businesses? Here are the 4 reasons why blogging and social media is important for any businesses:

Drive Traffic to Your Site

Ideally when you are running an online business, then the first target of yours is to get traffic to your site. No doubt blogging and your presence on sites like Facebook, Twitter, YouTube, Pinterest, Instagram, etc. can help your business to drive traffic to your site.

Ideally blogs gives us the opportunity to create relevant content on your website, which actually helps the Search Engine Optimization and SEO of your website. It in fact increases the presence of your website on different search engines and increases the search engine ranking of your website too, since it is a fresh content and posted on a regular basis on your website.

These are some of the things which search engine really loves these days.

So blogging along with your powerful presence on social media sites can be used as a marketing tactic to drive traffic to your website and building the brand of yours.

You can also read my blog on why blogging is required for your business?

Increase SEO and SERP

As I said above that fresh content on your website boosts the SEO and your SERP on different search engines. Blog on a regular interval gives the opportunity to post relevant and regular content on your website, which helps your website in Search Engine Optimization process too. Plus when you write a long blog, you have the opportunity to use different keywords into it, which further helps increasing the Search Engine results pages presence of your website.

Other than this these days search engines are too keen about links of your website. Sharing of your blog on social media sites like FB, Twitter, etc. is considered as one of the best and most natural way to build links for your website as it is the finest way to earn links to your website.

Thus in that aspect too blogging and social media activity helps the SEO and SERP of your website.

You should also check my blog on 10 SEO Trends and Predictions for 2015, hope it can be useful for you.

Brand Building

No doubt that blogging is one of the finest tools to build brand and increase brand awareness among people who know you. Undoubtedly if you are conscious about your brand then you should be present on social media. On the other hand when you post topics which resonate with your market and establishes your knowledge of the industry, it actually helps in marketing your own skills for your business.

Thus social media marketing must be utilized for the benefits of the businesses. You can also read my blog on 5 Powerful reasons Why Your Business Website Should Have a Blog!

Customer Relationship

Almost all the brands are active on social media now. Not only that they don’t take much time to respond to any query which they receive through it. Actually this is the main purpose behind the presence of those brands over there.

No doubt that both blogs and social media helps develop customer relationships. Your followers can always stay in touch with you weather it is your working hours or not. You just need a guy like me who can manage your social media presence and stay active on all those places.

You should try to develop your brand as a trusted source of information for any industry related news and people will follow you for this.

As I discussed about inbound marketing a few days back, and I emphasized that instead of working on other sites, or investing time on building links to get ranking for your website, you should try to develop a quality blog on your website and it should always help you to establish your business in the online world.

These are some of the reasons why I always suggest businesses to have blog and social media presence so that the competitors should not take the advantage from you. I guess I used the same in around 2007-08 too and it is still giving results to my clients. Do let me know your opinion about it. I would love to hear your feedback on this blog and your idea about why blogging and social media is important for any businesses.