Blogging is not something which you publish and forget about it. You need to give regular updates if you are really looking for people to follow you. You publish a post then you need to answer the comments, build up links, all this is done just in hope of getting a high ranking on the search engines. This allows you to get organic traffic automatically on autopilot.
Then you publish a new post and what happens to the older post? Who has got the time for them? You might probably think of deleting your outdated content which has the potential of ranking you down, according to Google. But this is not what we are going to talk about it here, it is something different and more interesting which you can do with your older posts. With a little help your old content can prove very useful and especially when it comes to Google rankings.
Step 1 – Use Google Analytics and identify the post
Discovery is the first step of the ladder. Google Analytics is a completely free tool and helps you in finding your position. Google Analytics discovery process is a three step process. Firstly you need to click on the ‘content’ and then ‘top content’ on the side bar from your dashboard. This will allow you to see your pages lined up on the basis of most visited one to the least visited ones. Then you start clicking on the top pages and move down and then click on the phrase “entrance keywords”. After that, you will get a list of keywords through which people are finding your posts on the search engine.
SEMRush is another tool to find your ranking but the only issue with this tool is that it is paid. So, if you are ready to spend some cash then this is what you should go for.
Step 2 – Weigh Your Competition
If your page landed up on the first page without much effort it automatically means that the competition was not very hard but it is always advisable to check into it. Market samurai is one of the amazing tools for market as well as keyword research. The module named “SEO competition” on the website of market samurai will let you spy on your competition for specific keywords. This can save a lot of your time and energy.
Step 3 – On-page Optimization Should be improved
You already about the targeted keywords used in the title, header tag, description and URL by you and your competition. However you can still tilt the rankings in your favour by reworking the Meta tags. You can even add few internal deep links along with targeted keywords; it is quite easy yet effective method.
Step 4 – Get the links
Now, you have complete information about what all you need, it is time to get your one way link build up to the post. It will take hardly 10 minutes from step 2 to finally complete your post optimization.
Follow these 4 simple steps and you will see your ranking go up high on the Google.