Before you start blogging for your business, it’s a good idea to plan things out in advance. Although a blog is fairly easy to set up, doing things right in the first place will save you some time and trouble later on. Here are some helpful tips to get you started on the road to blogging success.
Identify Your Target Audience
As with any business, the first and most crucial step in planning your blog is that of identifying your target or niche market. You can then apply the Paretto Principle, which, as Wikipedia notes, is also known as the 80-20 rule, the law of the vital few, and the principle of factor sparsity. In business, this principle states that 20% of your customers will bring in 80% of your business sales and profits, so target the readers who are likely to become customers.
Decide What You Need to Say and Say It
In the process of setting up your business blog, you should decide what you are going to say to your target market. You want to be sure that what you have to say is going to be beneficial and informative for your customers.
Some bloggers have the tendency to fill their blogs with fluff just to keep the site active. Others may try to address fields about which they know little. This is a pity, because they are just throwing away the opportunity to engage with their visitors.
Decide How You Want to Set Up Your Blog
All Mac users have a capable blogging platform built into their Macs in the form of iWeb, part of Apple’s iLife Software suite. Though not the most sophisticated blogging tool, it is a viable option for beginners. An alternative is the third-party RapidWeaver, which has a similarly easy-to-use interface but offers more customization options.
Use a Blog Hosting Site
Alternatively, you can use a free blogging host such as Blogger.com. If you want to get still more advanced, you can use WordPress, which has a huge online support community and enables many useful plug-ins that can help with the SEO, promotion and maintenance of your blog.
Get Your Facts Together and Start Communicating
It is not enough that you merely throw down your thoughts; you want to give your readers a taste of freshness and uniqueness at all times. If you hate to type, a third-party voice dictation tool such as Dragon Dictate for Mac can be a big help. This makes composing new material for your blog almost as easy as talking. Even if you are a fairly speedy typist, you may find voice dictation a welcome interlude that allows you to give your fingers a break.
Remember that a successful business owner does not blog merely by bragging about his or her business or by chattering about issues outside of his or her area of expertise. Your readers can detect sincerity in what you are writing, so be heartfelt, convincing and true to your subject and you are sure to have success in blogging for business.
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