Experts say that if you enter into the world of social media without a plan, you will surely fail. As per Wikipedia social media are the media for social interaction. Basically social media uses the web based technologies to turn the communication into an interactive communication.
Frankly speaking, social media sites are a true time killing affair. It is true that social media sites provide huge amount of traffic, but to get them is not that easy. You won’t get good response from the users of the particular social media site, and ultimately the time which you are spending on these sites will went into vein. In the process you will feel that you did not learnt anything, only wasted the time.
Frankly speaking I have seen many people who create accounts in the sites like twitter, Facebook etc., but they don’t even know how to use it. A few days back only, on my Gtalk id I found one new add request, and when I accepted his request he started asking me about how to increase the followers in twitter. That guy was not at all aware about the basics related to twitter, but still he created the account and was thinking that within a month of creation he can be able to get more than 20K followers on it.
Do you think that it is possible? I mean getting the results without understanding the basics of anything. I guess you won’t jump into swimming pool without having some safety arrangement, or without knowing how to swim? Similarly you won’t need to invest time on social media sites unless you know about how that particular site works.
During last one year I found around 4-5 so called SEO executives who believe that they are the SMO experts, but the simple procedure which they are aware of is of creating multiple accounts and then simply spamming the social media site. Frankly, this is wrong. Simply because social media sites are free for use, you are not suppose to create as many accounts as possible, also it won’t return you anything other than a tag of spammer. But who cares?
Here are some of the tips which can help you to make the plan for the social media:
First, you should understand the needs of the client. Many people did not understand this basic rule. They simply start submitting their own material in the social media sites. This is wrong; you should first understand what actually the requirement of the client is. Whether you want to build buzz and start a conversation around any particular topic, or your client want to develop more brand awareness for his business, or is it simple, to get traffic, more traffic? Many people use the social media to increase the leads or subscribers to their website or blog. Basically, before starting the social media campaign you should focus on the needs first.
Unique username is something which is very much required in the social media world. A good name can only establish your trust over other members of the social media site. A good username can multiply your communities and increase your chances of hitting the deck.
One of the major problems associated with spammers on social media sites is that they would not want to listen. They think that whatever they are promoting is genuine rather what others are sharing is a spam. This is not true; you should listen to what others are saying and then communicate with them properly. This will surely increase your chances of success as far as the social media is concerned. My best wishes are always with you all.