Many companies still underestimate the latest achievements in software development and do net even care to make use of them. But in fact if your company wants to improve the overall work in your office it would be better to make use of specialized kind of software which will give a possibility to improve the work of your company.
For example, a lot of companies make use of Collaboration software which gives an opportunity to reduce of costs and other resources which are required to control the work in Project management department. Using this particular Online project management makes possible not only to set tasks but correct the mistakes or just improve the work on the project. Also it make possible to estimate the work of every manager who is involved in the work on the project which is also great.
Another sphere of modern marketing which will be impossible without specialized kind of software is email marketing. This particular kind of marketing is developing very fast because today practically everybody got used to selling email. That is why many marketing agencies include a special newsletter software which makes possible to promote their companies in the marketing strategy. So you see why it is necessary to create new kinds of software.